For SME founders and small teamsLess chatting.
More building.
In two and a half days, you will build AI workflows for your own business, pressure-test them with peers, and leave with a practical 90-day plan based on what you built.
Two and a half days in Singapore.
Dates announced soon. A small-group workshop where you build working AI systems across your own business — not slides, not theory.
Share your email. No commitment. We will send the details and you decide.
In two and a half days you will ship one AI workflow live in your business, prototype a second, pressure-test both with a team of fellow founders, and leave with a 90-day plan you actually believe in.
One AI workflow live on your real business data by end of Day 1
A second workflow prototyped with clear finish-by-Friday next steps
A personal AI safety playbook — drafted in a hackathon, not lectured at
An Opportunity Audit of your business with outside input from two peers
A 90-day implementation plan, peer-reviewed and facilitator-signed
A cohort of founders you just spent the workshop building alongside
Most founders know AI matters. Few know where to start.
A 2025 INSEAD study of 515 startups found that businesses given structured guidance on where to deploy AI discovered significantly more use cases and saw measurable gains in revenue, customer acquisition, and task completion — compared to firms left to figure it out on their own. That finding shaped how we designed AI Upgrade: the workshop maps AI into your specific workflows, not just the obvious ones.
Source: INSEAD, 2025. Working paper studying high-growth startups in an accelerator setting. Individual outcomes will vary.
What does your business actually look like today?
Takes 30 seconds. No sign-up.
Five parts of your business where AI pulls its weight
The workshop covers all five. The sprint lets you start with one.
Content and marketing
Writing, campaigns, social media, SEO, and brand voice. We use Claude for writing and Gemini for image generation.
Sales and client management
Proposals, outreach sequences, follow-ups, qualification criteria, and CRM workflows.
Operations and systems
SOPs, process documentation, team coordination workflows, and system design.
Strategy and research
Market research, competitive analysis, decision frameworks, and business planning.
Finance and admin
Reporting, forecasting, invoicing support, bookkeeping workflows, and compliance documents.
Every cohort receives a pre-workshop survey so we can calibrate sessions to your priorities.
Seven workflows you can build at the workshop
Each participant picks one on Day 1 and builds it on their own business data. Every workflow has a fallback path — no one leaves empty-handed.
Started by a founder who needed this himself
AI Upgrade exists because the right programme did not
Luigi La Tona runs ThunderWear Asia, a consumer brand he built and scaled across Southeast Asia. When AI started changing how businesses operate, he looked for a programme that matched how founders actually learn: intensive, applied, and focused on real workflows.
He could not find it. So he started AI Upgrade — a workshop built around the same problem every founder he spoke to was facing: knowing AI matters but not knowing where to start.
Read the full story“I kept thinking: I cannot be the only founder who knows AI matters but still cannot find a way to actually use it across the business.”
Lead facilitator
[Name TBC]
Our lead facilitator brings extensive experience in AI implementation for small businesses. Full bio coming soon.
The full workshop. All five areas. Systems you actually use.
You will learn AI through your own business problems — with Claude as our primary platform — and leave with working systems you can deploy immediately.
Pricing announced soon
Your first AI win
Safe-use briefing before any tool gets connected. Pick one workflow from a menu of seven common small-business jobs. Build it on your own data in a two-hour hackathon. Your team of three stress-tests it in the afternoon. You leave Day 1 with something working.
Go deeper
Build a second workflow. Chain it to your first if you are ready. See a live demo of Cowork Mode on a realistic multi-step task. Then the signature session: your teammates audit your business as outside consultants — where does your time actually go, what is repetitive, what is stuck. You leave Day 2 with a ranked list of what to build next.
Plan and commit
Expanded governance session for your specific business. Final hackathon: ship one integrated system from everything you have built. Lock down your implementation plan. Present it. Alumni network begins.
Frequently asked questions
We focus on Claude because it excels at the work founders do every day: writing, analysis, strategy, and building workflows. It handles long documents, reasons through complex problems, and produces business-quality output consistently. But we also cover other tools where they are stronger — Gemini for image generation, for example — so you learn to use the right tool for each task.
No. AI Upgrade is designed for founders and small-team leaders, not developers. We focus on using AI for real business tasks. Day 2 includes an optional Claude Code introduction for founders who want to build custom tools, but it is not required.
Yes. The programme is built around applied practice, not lectures. You will leave having built and tested actual workflows that you can immediately deploy in your business.
This is an applied, intensive, cohort-based experience focused on your specific business. Online courses offer general knowledge; we help you build a customised implementation plan alongside fellow founders.
No. AI Upgrade is built around a specific implementation problem: most businesses do not lack access to AI — they lack clarity on where it fits. We designed the workshop around structured deployment guidance, informed by recent experimental research on high-growth startups. The workshop maps AI into your real workflows, builds working systems on your data, and sends you home with a plan grounded in what you actually built.
The workshop is held at a premium venue in central Singapore. Full details are shared upon registration.
We offer a full refund for cancellations 30+ days before the workshop, and a 50% refund for cancellations 15–30 days before. No refunds are available within 14 days of the start date.
Yes, substitutions are free with at least seven days notice prior to the workshop start date.
Yes. We offer a reduced rate when you register with a colleague. Pricing details will be shared once dates are confirmed.
The workshop is led by a dedicated lead facilitator with deep experience in AI implementation for small businesses. Full facilitator details will be shared closer to the cohort date.
Start with one area.
The workshop covers all five.
The sprint sets up AI for one part of your business in five minutes. The workshop builds working systems across every part of it.